That's what people used to want.
You moved from the little room that you grew up in to the little dorm room to your crappy little first apartment. Then you got a nicer apartment, which was inevitably a bigger apartment, and then maybe a bigger one after that--or maybe a house.
And you filled it with stuff, like TVs.
When they came out with a bigger TV, you bought it, because it was bigger. Now you needed a place with a much bigger living room to fit your big TV.
And your kids, they had to go to a bigger name school than you did--one higher up the rankings than yours. Tuitions, they got big, too.
Bigger, bigger, more more.
Welcome to the American dream.
Only, you weren't any happier.
"You may ask yourself, how do I work this?
You may ask yourself, where is that large automobile?
You may tell yourself, this is not my beautiful house
You may tell yourself, this is not my beautiful wife"
It just didn't feel...well... yours.
And when the bank took it all away, turned out it really wasn't yours. But thats really what you clamored for. Yours. It didn't have to be the biggest thing. It had to be *your* thing.
Somewhere in trying to make *a* mark in the world, we lost the idea of making "your" mark in the world--but now that's changing. Call it mass customization, the maker movement, DIY, or whathaveyou, but more and more, what we want is unique. We want a hand in calling the shots in the creative direction of our lives.
I am the only New Yorker with "CEONYC" on my license plate. There is no mistaking *my* car.
Crazy, silly, idiotic, whatever. It's mine and there's nothing more satisfying about it than seeing a Tweet like this:
@ceonyc hey just saw you on the Verrazano bridge! Mustang right?
— James Lopez (@imjamesjlopez) June 23, 2013
You can have a Mustang, too... just different than mine.
That's why when I met Ellen Johnston and her exceptionally creative team at Makr, a new app that launched today, I go [...]